Truman’s Brand and Visual Identity
FAQ: Identity and Logos
Have questions about the proper use of colors, logos, University names and more? Here are some of the more frequent questions we get asked. If you can’t find the answer you’re looking for, contact the Publications Office, publications@truman.edu.
Colors
What are Truman's school colors?
Truman’s school colors are purple (Pantone2607 C) and white.
Is there an official color for Truman’s purple?
The officialcolor for the purple used in theTruman logo is Pantone 2607 C.* However, we realize variations of the color of purple cannot always be controlled when selecting purple for T-shirts, sports uniforms, street banners, promotional items, etc.; often there is only one purple to choose from for such items.
*To match the PMS 2607 C Purple used for the Truman logo, here are other color options:
Hex #510C76
C: 82 M: 100 Y: 18 K:12
R: 81 G: 12 B: 118
What is the official color palette for the Truman brand?
The approved Primary and Secondary Colors of Truman should be used when applying any aspect of the Truman Identity when possible. For applications where full color isn’t available, the use of Black and White is acceptable.
Primary Purple
PMS 2607 C
Hex #510C76
C: 82 M: 100 Y: 18 K:12
R: 81 G: 12 B: 118
Secondary Gold
PMS 872 C
Hex #87714D
C: 43 M: 48 Y: 74 K: 18
R: 135 G: 113 B: 77
Secondary Blue
PMS 2995 C
Hex #00A8E2
C: 81 M: 12 Y: 1 K: 0
R: 0 G: 168 B: 226
University Logos
Do I have permission to use the Truman logo, Truman seal, and Truman athletic logos?
Since all Trumanlogos are trademarked, you will need to request permission from the Publications Office (publications@truman.edu, 660-785-4129) if you plan to use a Truman logo.
Licensed Vendors: If you are a licensed vendor, you will have access to all the logos through the licensing website; see more details about Trademarks and Licensing at identity.truman.edu/licensing/.
Why can’t I download the University logo?
ThePublications Office (publications@truman.edu, 660-785-4129) will supply you with the appropriate logo.This helps the University know how the University logo is being used and providesan opportunity to reinforce the logo guidelinessoalllogos areused in a consistent manner.
How can I get a digital file for a Truman logo?
To request a high-resolution digital file of a Trumanlogo, email your request to publications@truman.edu. Please state which logo you need along with a description of how the logo will be used.
How can I get permission to use the Truman Bulldog?
The official logo for Truman athletics is the Truman Bulldog logo. It may be used with or without the Bulldog “T” behind it. For any variations of this logo, contact the Publications Office, publications@truman.edu, (660) 785-4129.
What logo or image is to be used when the official Truman logo will not work?
Please contactthe Publications Office, and they will help you design an alternative that can be used; emailpublications@truman.edu or call (660) 785-4129.
Can I use the Truman “T” to replace a “t” in a word?
The Truman “T” is not to be used to replace a “t” at the beginning of a word or within a word.
Where can I find more information about the Truman logo, Truman seal, Truman T-dog?
Go the website atidentity.truman.edu/logo-usage/.
Proper Use of University Names
Why is TSU not acceptable?
When the University changed its name from Northeast Missouri State University to Truman State University, those involved in the long and involved process to make that name change become a reality felt it was important that we promote the full name of the University in all instances. They had come across too many situationswhere NMSU was often confused with other universities with the same NMSU initials. At the time of the name change, there were at least six other universities with the initials TSU.
It is important to note, that TSU can be used anytime, as long as the words Truman State University also appear on the item.
If you are a student organization or a club sport, are the words Truman or Truman State University required on things such as apparel, and how should it be listed?
It is the preference to include either “Truman” or “Truman State University.” However, “Truman” or “Truman State University” should not be used as part of the organization’s name and should be listed separately.
For example:
Correct:
Club Volleyball printed in large letters with Truman or Truman State University printed below the words “Club Volleyball”
Incorrect:
Truman State University Club Volleyball
ItemsProduced by University Departments & Schools/Specialized Logos
If one of Truman's schools or departments is producing literature for an audience outside of Truman, what must be included?
It is the preference that items promoting Truman go through the Publications Office. They will know what needs to be included, such as using the color purple, the Truman logo, and the tagline. For more information, contact the Publications Office, publications@truman.edu, (660) 785-4129.
Can one of Truman’s schools or departments create their own logo?
The Truman logo should be what the viewer is connected with on items such as letterhead, business cards, envelopes, etc. Each academic department and school logo is available; contact the Publications Office (publications@truman.edu, 660-785-4129).
What are the requirements for creating a specialized logo?
A logo can be created for a special campaign or a program that has a very targeted audience. The words Truman or Truman State University need to be included when promoting a campaign or as part of the logo that is created. It is preferred that the Truman logo be included when possible for information promoting these programs.
Who can approve a design?
When a group or organization has created a design, such as a T-shirt design, it will need to be approved. If you have gone through the Publications Office, you will not need approval since they will follow the guidelines. If you had the design created elsewhere, you will need to send it to Publications to have it approved. Some designs may require review by the Branding Committee, so please allow extra time.
Business Card Backs
The University has one business card style to create a unified identity and brand for Truman. The front of the cards is the same for everyone. The back of the cards can have additional information if needed, such as contact information for offices, social media information, professional affiliations, etc.
Established 1867
The University was founded in 1867. When using an established or founded date, only use 1867. There are many other traditions that the University has adopted throughout the years. When celebrating these additions, they can list how many years they have been here, such as celebrating 50 years of bulldogs, fraternities, sororities, etc., but keep the established date of 1867, so there is no confusion of the founding date of the University.
More Resources:
University Logo Guidelines
University Brand Standards Guide PDF
Athletics Brand Standards Guide PDF
Can’t find an answer to your question?
Email your questions to publications@truman.edu.
